Structure and content
Page mapping, priorities, user journeys and editorial requirements.
LEADRIVE / Services 05
Your website should work, not just look the part.
Websites and online shops designed and developed in Barcelona. LEADRIVE brings together brand identity, UX/UI, content structure and technical SEO.
01 / When it makes sense
An attractive website can still leave a buyer’s questions unanswered. We treat architecture, content and interface as one journey: what you offer, who it serves, why to trust you and how to get in touch. For an online store, that clarity extends to the catalogue and checkout.
We design and build fast, distinctive websites and online shops. Structure, UX/UI, development, technical SEO and conversion all work together so people can find you, understand you and take the next step.
A website’s structure should answer its visitors’ questions. We organise services, content and calls to action before designing the screens. The scope follows the business need, whether that is a corporate website, a campaign landing page or an online shop.
For Barcelona businesses with multilingual audiences, content and navigation help each visitor find the version they need. Responsive design, legibility and speed are considered from the start. Technical SEO is coordinated with pages that explain real services and products in useful detail.
02 / What we work on
Page mapping, priorities, user journeys and editorial requirements.
Brand identity, responsive interfaces and implementation of agreed features.
Navigation, forms or checkout checks, metadata and measurement with consent.
These are deliverables we can define together. Your proposal specifies the assets, formats and revisions included in the project.
03 / Process
We define pages, audiences, key actions and required features, identifying missing copy, imagery or integrations.
Visual hierarchy and user journeys guide implementation. We review use across different screen sizes.
Links, forms, indexability and agreed features are checked. Launch and subsequent maintenance needs are planned together.
Budget and planning
Scope depends on pages, languages, content, catalogue and integrations. A service website and an online shop with product variants and external systems need different work. The proposal separates design, development, content and maintenance so launch and ongoing responsibilities are clear.
Request your free audit04 / Frequently asked questions
Yes. We first review its structure and limitations to decide what can be improved and what might need rebuilding. Starting from scratch is not always necessary.
Business goals, services or catalogue, brand assets and access to the relevant tools. We agree which team supplies each piece of copy and content.
We review URLs, content and available traffic data. We plan what stays, what changes and where redirects are needed. A migration should recognise existing work rather than assume a blank slate.
These are specified in the proposal. We can use existing assets or produce new ones. Maintenance and updates after launch are agreed around the project’s needs.
LEADRIVE / Contact
Tell us what your brand needs. We start by listening and agree the next step together.
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