Research and review
A review of the brand, content and channels to identify gaps and opportunities.
LEADRIVE / Services 01
Communications strategy in Barcelona
First, we turn the noise into a plan.
Communications plans built around your brand: research, positioning, messaging, channels and measurable goals. Meet LEADRIVE, an independent Barcelona agency.
01 / When it makes sense
A direction before another channel.
If every campaign starts from scratch, messages change with each writer or it is hard to explain why someone should choose your brand, the issue may be strategic. A communications plan helps decide which audiences matter most, which differences deserve attention and which actions your resources can support.
We build a communications plan around what the brand actually needs to achieve, giving every move a purpose and a clear way to judge it.
Positioning, audiences, messages, channels, timing and KPIs in one joined-up roadmap. Less guesswork. Better decisions.
A brand can publish constantly and still struggle to explain what makes it different. We start with the business, its audiences and its context. Then we build a plan that helps the team decide what to say, to whom, where and with which resources, before producing the assets.
Context and approach
Barcelona brings together local businesses, cultural projects, institutions and brands with international audiences. Context matters: a public participation initiative and a business explaining a complex service need different stories. We compare what the organisation wants to say with what its audience needs to understand.
02 / What we work on
From direction to delivery.
Positioning and messaging
Priority audiences, key messages and tone of voice that give the team a shared direction.
Action plan
Channels, timing, responsibilities and measures tailored to the project’s goals.
A clear scope, from the start.
These are deliverables we can define together. Your proposal specifies the assets, formats and revisions included in the project.
- Review of the brand and current channels
- Priority audiences and messaging map
- Tone of voice and editorial guidelines
- Action plan, schedule and measures
03 / Process
How we make it happen.
Listen and organise
We gather objectives, materials and the team’s knowledge, then identify the questions communications must answer.
Choose a direction
Positioning, messages and channels are connected to a goal and reviewed before production begins.
Turn the plan into work
We prioritise actions and agree responsibilities and measures. Your team, LEADRIVE or both can deliver the plan.
LEADRIVE / PORTFOLIO
Let the work speak.
Experience from our portfolio. Each case explains the project’s scope and credits.
Budget and planning
Let’s define the scope.
Scope depends on audiences, markets, channels and available research, as well as whether delivery is needed alongside strategy. Tell us what has changed in the business and which decision you need to make. Research, planning and production are scoped separately so you can assess each part.
Request your free audit04 / Frequently asked questions
Before we begin.
01Can you work with our internal team?+
Yes. We can develop the plan with your team and agree who delivers each part. Scope and responsibilities are defined before work begins.
02How do you evaluate the plan?+
We choose measures that relate to the goal: enquiries, participation, relevant traffic or content engagement. Results inform what we keep and what we change.
03Do we need a strategy if we already communicate?+
A review can help when activity lacks consistency or priorities are unclear. It can focus on a launch, audience or channel without rebuilding the entire brand.
04What should we prepare?+
Your website, current accounts, sample materials, business goals and the team’s questions. Existing research, performance data and earlier plans can all inform the review.
LEADRIVE / Contact
Your next move starts here.
Tell us what your brand needs. We start by listening and agree the next step together.
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