LEADRIVE / Services 02

Social media agency in Barcelona

People first. Algorithm second.

Social media strategy, content production and community management in Barcelona. LEADRIVE brings a distinctive brand voice to Instagram, LinkedIn and beyond.

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01 / When it makes sense

Content with a point. Conversations with purpose.

Social media management is more than filling a calendar. It needs to explain the offer, build trust and support a community with real interests. We review each channel’s role and distinguish content that introduces the brand, demonstrates expertise or invites people to take the next step.

We make sharp, platform-native content for Instagram, LinkedIn, X, Facebook, Reddit and YouTube. Work with a voice and a reason to exist — not filler for the content calendar.

Each social channel has a different role. We choose platforms around your audience and goals, rather than being everywhere. A recognisable editorial approach, content made for each format and a practical calendar leave room for timely stories and real conversations.

Context and approach

For a Barcelona brand, language, local context and industry relationships can shape communications. We adapt Instagram and LinkedIn to their different uses: visual formats, team stories, professional knowledge or project coverage. Moving an asset between platforms means reviewing its purpose, not simply reposting it.

02 / What we work on

Social media management for businesses.

01

Editorial strategy

Audiences, themes, tone and formats with a clear communications purpose.

02

Content and publishing

Copywriting, design, photography or video matched to the agreed scope.

03

Community and reporting

Response guidelines, enquiry handling and a review of which content earns attention.

A clear scope, from the start.

These are deliverables we can define together. Your proposal specifies the assets, formats and revisions included in the project.

  • Editorial direction and content pillars
  • Agreed publishing calendar
  • Copy and assets adapted to each platform
  • Community guidelines and performance reviews

SOCIAL MEDIA / BARCELONA

Different channels. Different jobs to do.

Choosing a social media agency in Barcelona starts with the problem you need to solve: introducing a service, sharing your expertise, supporting a launch or looking after your community. Social media management connects those goals with an editorial plan, content production and reporting. We define each platform’s role before deciding how often to post.

01

Instagram management

We review the profile, themes and mix of reels, carousels, photography and stories around your project. A service business needs to explain what it does, who it works with and how to get in touch. Copy and creative assets make that offer easier to understand, with a practical production and approval calendar.

02

LinkedIn for businesses and B2B brands

We turn team knowledge and project experience into professional content: lessons, industry perspectives, people and case studies. Company page topics and tone are agreed so prospective clients can understand your approach before starting a sales conversation.

03

Community management in Barcelona

Community management covers listening and responding within the agreed scope. We define response guidelines, when to pass an enquiry to your team and how to handle sensitive comments. Channels, languages, support hours and responsibilities are agreed explicitly; managing an account does not mean round-the-clock support.

04

Content, reels and event coverage

Copywriting, design and audiovisual production work together to create assets for the agreed formats. A shoot can capture interviews, vertical clips and photography. For event coverage, we define key moments and editing deadlines so the entire content plan does not depend on improvisation on the day.

05

Reporting that supports decisions

Where measurement is available, we review the themes that earn attention, website visits and enquiries. Reach, engagement and commercial opportunities are different measures. Reporting should guide the next period’s decisions; more followers alone do not prove that social media is generating customers.

03 / Process

How we make it happen.

01

Review the starting point

We look at accounts, audiences, posts and available resources to identify what to keep and what needs a new direction.

02

Produce and approve

The calendar and assets follow the agreed scope. We define who approves content and how revisions are handled.

03

Publish, listen and adjust

Channel activity follows the contracted service. We review enquiries, visits, conversations and responses to different themes.

LEADRIVE / PORTFOLIO

Let the work speak.

Experience from our portfolio. Each case explains the project’s scope and credits.

BARCELONA SPORTS HUBView project

BARCELONA SPORTS HUB

AJUNTAMENT DE BARCELONAView project

AJUNTAMENT DE BARCELONA

Request your free audit

A social media audit to find your starting point.

To request your free audit, send your brand’s social profiles, website and goals. These help us discuss the clarity of your offer, content consistency and channel priorities. We agree the scope of the initial review before starting. For ongoing management, the proposal specifies channels, assets, production, revisions, languages and community support.

Request your free audit

What your social channels need around them.

Budget and planning

Let’s define the scope.

Fees depend on channels, frequency, formats and community support. A plan using existing assets needs different resources from regular shoots. Languages, approvals and event coverage are also agreed so the proposal reflects the work involved.

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04 / Frequently asked questions

Before we begin.

01Do you manage Instagram and LinkedIn?

Yes. We work with these platforms and other networks when they suit the audience and objectives. We do not recommend accounts your team cannot maintain well.

02Does this include paid campaigns?

Organic activity and advertising can be coordinated, with a separate scope for each. Ad spend is distinguished from strategy, management and production fees.

03Can you produce content as well as manage accounts?

Yes. Copywriting, design, photography, video and reels can be included. We agree which assets you provide and which need to be produced before building a realistic calendar.

04How will we know whether social media helps the business?

We agree goals before publishing. Alongside reach and engagement, we review website visits, enquiries and other relevant actions where data is available. Follower growth alone does not demonstrate sales growth.

05What is the difference between a social media agency and a community manager?

Community management focuses on channel activity and relationships with the audience. An agency can also bring together strategy, copywriting, design, production and advertising. The actual scope matters: who creates, publishes, responds and evaluates the work.

06How much does social media management in Barcelona cost?

There is no single price for every project. Fees depend on channels, content volume and formats, shoots, languages and community support. A useful proposal separates management, production and ad spend and specifies included revisions.

07Can you manage content in English, Spanish and Catalan?

Communication in these languages can be planned around your audience and project scope. We agree what each channel needs and which assets require adaptation, rather than automatically translating messages that work differently across contexts.

LEADRIVE / Contact

Your next move starts here.

Tell us what your brand needs. We start by listening and agree the next step together.

Request your free audit
info@leadrivemarketing.com

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A brand lives beyond one channel.