04 / BCN ESPORTS
01 / THE PROJECT
The city moves.We tell its stories.
BCN Esports is the communications brand of Institut Barcelona Esports (IBE), part of Barcelona City Council. It brings events, programmes and sporting activities closer to clubs, athletes, families and residents.
Our work combined audiovisual production, copywriting, event coverage and social media management. We turned institutional activity into clear, accessible content adapted to the pace of each channel.
Work carried out on a freelance basis before LEADRIVE was formally established.
02 / OUR WORK
What we did.
Information with intention.
From the editorial angle to publication. Content and audiovisual production that help BCN Esports tell its stories with clarity and personality.
Explore the work, service by service.
01Content strategy
We choose the angle for each event and organise the information: what to cover, who is involved and what residents need to know.
02Film production
Filming, photography and interviews on location. Material that captures sporting activity through the people and moments that make it matter.
03Public-sector copywriting
We write social media copy that explains public information clearly, with context and an approachable tone.
04Sports event coverage
We support on-site activity with planning and a responsive approach. We coordinate content with institutional and press teams.
05Video and reel editing
We select shots, build the rhythm and adapt pieces to digital formats. Short videos that make sense on mobile while keeping the context intact.
06Social media management
We prepare and publish content for BCN Esports’ channels, keeping the message consistent and meeting the timing of each activity.
03 / THE WORK IN ACTION
Less formal announcement.More connection.
An audiovisual piece needs more than good shots. The choice of moments, the edit and the copy work together to bring BCN Esports’ activities closer to the people watching.
Explore @bcnesports content04 / BARCELONA, THE SPORTING STAGE
Major events.Stories at street level.
Marathon, triathlon and La Vuelta: Barcelona’s sporting life is also told through its streets. A visual selection from the world of BCN Esports.
Marató de Barcelona
La Vuelta · Barcelona
Barcelona Triathlon
05 / COMMUNICATIONS FOR THE PUBLIC
Public-sector.Full of life.
Public-sector sports communications combining editorial judgement, audiovisual production and social media. Work that brings the city’s activities closer to the people who are part of it.
BCN Esports